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Leadbook

Role: UI/UX Design, Prototype development, Front-End structure planning

Overview

Leadbook is a global leads database of companies and contacts for both SME’s and big companies. It is a B2B customer intelligent tool for sales and marketing teams.

Goal

Originally, Leadbook was an enterprise tool used only by big companies. The goal is to become a B2B System As A Service (Saas) to cater not just for big corporation but also to startups.

Solution

To achieve the goal we need to keep in mind the perfect user flow and interactions. We conclude that sales and marketing people needs to work as fast as they can to reach out to their prospects. Their workflow includes searching and list building.

Getting down and dirty! After the team discussion, i kickstart the design task by creating wireframes.

Visual Design

It's time to put up all the details from wireframes to initial mockup. I need to make sure to demo my mockup (via InvisionApp) to the stakeholders (Boss, Sales, Data and Product team).